Our humble history started in 1996. The company was founded as CSI Business Diagnostics by entrepreneur-researcher, author and lecturer Jerry Tarasofsky and Dr. Max Garfinkle, Ph.D. in Psychology from Columbia, and Berkeley University. Both researchers were aware of the inadequacy of business evaluations based mainly on the analysis of the financial balance sheet, which, by definition, reflects the past situation.
Our two researchers then embarked on a large-scale meta-research project that reviewed all existing business diagnosis and analysis approaches. This meta-research resulted in the development of a method to measure the intangible value of the company and its potential for the future. However, developing the new methodology required an investment of 44,000 person-hours. This research will culminate in a tool called the MRI for Business.