Any successful business will agree that innovation is a significant key to success. However, often it is easier said than done. While companies strive to be creative as part of their growth strategy, the word ‘innovation’, According to Pierre Cléroux, Vice-President of the Business Development Bank of Canada (BDC) is rarely used.
“Yet entrepreneurs rarely use the word ‘innovation,’ even if they are excellent innovators.”
Instead, entrepreneurs prefer focus on improving product development, improve functionality, better processes, improved marketing techniques, etc. In reality, it is not the terms that matter, but the process of developing a culture of innovation is what truly matters; moreover, it is essential, regardless of its size or sector of activity. There are necessary skills that must be mastered to develop a culture of innovation.
Some questions may arise, such as: